World of Incentives: a global network of
creative DMCs


World of Incentives is a new marketing alliance of 34 international Destination Management Companies (DMCs) from 29 different destinations worldwide.

Originally, World of Incentives was initiated by a group of members of WATA in Geneva, Switzerland. World of Incentives had been founded in order to promote the Incentive Section of well-established DMCs from all over the world. The group commenced its activities in 1995 and is growing constantly. A good partnership with WATA has been maintained and the two associations combine some of their marketing efforts.

World of Incentives represents excellent partners for incentives and business travel to the following destinations:

Austria BelgiumBrazil
CyprusCzech RepublicEgypt
ScotlandSingaporeSouth Africa
TurkeyUnited Arab Emirates (UAE)United States (US)

The President of the group is Richard D Muhl, Managing Director of Fert International, Geneva, Switzerland. The legal seat of the network is also in Geneva. All travel industry related marketing is performed by a common Marketing Office in Wurzburg, Germany: this way buyers can obtain basic information on the partner companies of WOI and their services at one single contact. Requests are then forwarded to the appropriate partner for further action.

All services provided by the Marketing Office are free of charge and are designed to assist the incentive buyer by consulting him or her and saving time.

According to Johanna Fischer, Marketing Director of the network and owner of the marketing agency Travel Marketing Factory in Wurzburg, Germany, the great advantages for incentive houses and corporate users of incentives working with World of Incentives are:

  • outstanding professional service from the participating companies;
  • great networking and good personal relationship among the members;
  • a very individual service.

A brochure with destination and company information on all the partners is available, as well as the group's recently published first newsletter on Golf incentives worldwide.

This network is open to well-established, quality DMCs from destinations which are not yet represented, and offers great benefits for marketing incentive travel on a global scale.

WORLD OF INCENTIVES - Marketing Office
Rotkreuzstr. 13
97080 Wurzburg
Tel: +49 931 57 472
Fax: +49 931 57 473/57 432